Read the new article from the singer turn writer below ...
Ladies and gentlemen, you are welcome to the new game in town. For better or for worse, our music “industry” is embracing a new form of art. The focus has shifted almost entirely from making music to something else. Now the transition is finally complete and the sync word here is LIE. In Nigeria today, every artist needs a “lying” platform – or three, to reach their target audience. Years back, radio used to be the dominant “platform” for breaking new artists, you may say it is still important, but the radio is certainly no longer the only game in town. It is becoming simply too limited, too expensive and too difficult to control to be the sole platform. A better and surer way to expose the artist to the public has been discovered. Now the artist with the biggest LIE has the bigger and better head start.
