Kim Kardashian Is Launching a New Reality Show (PHOTO)

Kim Kardashian is expanding her reality TV empire with a new show centered around the business of beauty blogging.

According to Pop Sugar, we found a casting notice for the show and it doesn’t disclose a working title, simply that Kim, a “major cable television network,” and the producers of The Real Housewives of New York City are looking for beauty bloggers to compete against each other in a variety of assignments to win.

We tracked down the casting director for the program, who told us they’re looking for people with a “strong following, like the Chrisspy‘s of the world.” The contestants will create videos for each challenge, so having a vlogging or production background will be helpful, as well as serious makeup artistry skills. 

The prize? Landing a gig as the Beauty Director of Kardashian Apps. The winner will work with Kim, Khloé, and Kourtney to create beauty content exclusively for their apps. Beauty directors tend to come from an editorial background; many have experience in hair or makeup, but most are journalists. Kim’s approach flips the script by looking for strictly artists and vloggers. And since these are the Kardashians, it’s likely there will be plenty of opportunities for major exposure on the television show. The show films in late October for four to five weeks.